Your Visitors Can't Find Your Events
We audited tourism board and DMO websites across the country. Missing event markup, no multilingual support, broken analytics — your site is invisible to the visitors you’re trying to reach.
What we found auditing tourism board websites:
Tourism sites miss the same technical opportunities repeatedly — and every missed opportunity means fewer visitors finding your destination.
No multilingual support
International and non-English-speaking visitors excluded from the experience
No structured data
Events and attractions invisible to Google’s rich result features
No skip navigation
WCAG 2.1 Level A — ADA compliance risk for public-facing tourism sites
No JSON-LD event markup
Events don’t appear in Google event search results — a major visibility loss
No Open Graph tags
Broken previews when visitors share events and attractions on social media
No analytics dashboard
No way to measure which campaigns drive visitation or prove ROI to stakeholders
JSON-LD Event markup isn’t optional anymore.
Google surfaces events directly in search results when sites use JSON-LD Event structured data. Without it, your festivals, attractions, and seasonal events are invisible to anyone searching “things to do in [destination].” This is a one-time fix with ongoing search visibility benefits.
One fixed price. Everything included.
No tiers, no upsells, no surprises. One engagement gives your tourism site the technical foundation it needs to be found — and to prove its impact.
Tourism Compliance Package
Fixed price. Typical timeline: 2–4 weeks.
- Full technical audit (Lighthouse, axe-core, WAVE)
- WCAG 2.1 AA remediation: lang attr, skip nav, alt text, headings, contrast, focus, ARIA
- SEO foundation: meta tags, JSON-LD structured data, Open Graph tags, sitemap, Search Console
- JSON-LD Event markup for events, festivals, and attractions
- Google Analytics 4 setup + custom dashboard + automated monthly reports
- Before/after compliance report (board-ready, grant-ready)
Add-Ons
- Multilingual support$1,500–$2,000 per language
- Content refresh$150/hr, 5-hour minimum
No commitment. We send the report regardless.
How It Works
Four steps. No surprises. You’re in control at every stage.
Free Audit Report
We analyze your tourism site against 20+ criteria: accessibility, structured data, event markup, SEO, and analytics. You get the full report — no obligation.
2–3 business day turnaround.
Scope Confirmation
We review the findings together and confirm the fixed-price scope. You approve before any work begins. No surprises for your board or your budget.
You stay in control.
We Fix It
We work directly in your CMS — WordPress, Drupal, Simpleview, or similar. You own everything we produce. No proprietary platform, no lock-in.
2–4 weeks typical.
Results Report
We re-run the full audit and deliver a documented improvement report — measurable results you can present to your board, stakeholders, and funding partners.
Defensible, documented proof.
Multilingual visitors expect a multilingual site.
International tourism is a measurable economic driver. A site that only serves English speakers leaves significant visitor spend on the table.
Events in Search Results
JSON-LD Event markup gets your festivals and attractions into Google’s event search results. One implementation, ongoing visibility for every event you publish.
No Lock-In
We work within your existing CMS. You own everything we build. No new platform subscription, no monthly retainer required.
Direct Approval
All work is scoped and approved by your director before it starts. Nothing surprises your board, your marketing team, or your IT staff.
Multilingual Ready
Our base package lays the foundation. Add-on multilingual support is structured and priced per language — easy to phase in as budget allows.
Standards and visibility we address:
- ADA Title II (public-facing websites)
- WCAG 2.1 AA accessibility
- JSON-LD Event structured data (Google event search)
- International visitor multilingual access
Common questions about tourism website compliance
How do I get my events to appear in Google’s event search results?
Google’s event search results are powered by JSON-LD structured data markup using the Event schema type. Your events page needs machine-readable markup that tells Google the event name, date, location, and description. Without it, your events won’t appear in the rich results panel that appears when someone searches “events in [your city] this weekend.” We add Event and TouristAttraction JSON-LD markup as part of our standard $5,000 package for tourism boards.
What does WCAG 2.1 AA compliance cost for a tourism board website?
Our fixed-price package for tourism boards and CVBs is $5,000. This covers a full technical audit, WCAG 2.1 AA remediation, SEO foundation including JSON-LD structured data for events and attractions, Google Analytics 4 setup with a custom dashboard, and a before/after compliance report suitable for board presentation. Multilingual support is available as an add-on at $1,500–$2,000 per language.
Do tourism board websites need to be ADA accessible?
Yes. Tourism boards and CVBs that receive any public funding — including state tourism grants, federal community development funds, or city/county appropriations — are subject to ADA Title II requirements. Even fully private tourism organizations face increasing legal exposure as web accessibility lawsuits rise. More practically, an inaccessible website excludes visitors with disabilities, who represent a significant and underserved travel market.
What is multilingual support for a tourism website and how much does it cost?
Multilingual support means your site content is available in the languages spoken by the communities you serve and the visitors you want to attract. This involves professional translation of key pages, HTML lang attribute implementation for each language variant, and proper hreflang tags for search engines. Based on our audits, 90% of tourism board websites have no multilingual support despite serving diverse communities. We offer multilingual add-ons at $1,500–$2,000 per language, pitched as a natural Phase 2 after the core compliance package.
Rob Spence
Digital Compliance Consultant
Rob Spence is a digital compliance consultant based in Pawtucket, RI, specializing in website accessibility remediation for government and nonprofit organizations. His audit methodology is based on direct analysis of 75+ U.S. city websites and dozens of public library and tourism board sites.
Pawtucket, RI